I have been working in IT and marketing for almost 20 years. I built my first website as a young man, even though at the time I had no idea what it could be used for. Later, I studied Information Technology at the Faculty of Business and Economics in Prague and worked in several corporations in sales and marketing roles, where I gained valuable experience. For the past few years, I have been successfully applying this knowledge in my own company, which has taught me how important it is to approach projects responsibly.
I help my clients grow their businesses in the online environment, focusing on project performance and clearly defined goals. From these goals, I develop the right online marketing strategy. In the past, I held director-level positions in the corporate world, but by nature, I am more of an introvert with a strong eye for detail. By combining my perfectionism with the strategic insight I have gained, I provide my clients with a structured, conceptual approach to managing their projects—always with an emphasis on achieving the business objectives we set together.
How it works?
1
Analyzing the Online Market
First, we carry out a keyword analysis to understand how people search within your industry—what terms they use, what interests them, and how frequently they search. We also track the seasonality of these search terms. For many start-ups, this analysis can often reveal in advance whether there is likely to be genuine interest in a product or service.
After identifying the right keywords—and confirming whether the project makes sense—we define the project goals together. For typical corporate websites, the goal is usually to generate contacts or inquiries through a form submission. In some cases, however, the objectives may differ, such as raising brand awareness. E-commerce projects are more specific, where the goal is clearly profit through product sales.
3
Creating a Basic Wireframe
After defining the goals, we prepare an initial design in the form of a wireframe — a simple sketch showing the layout and ergonomics of the website or application. It outlines where buttons and other elements will appear. For simple websites, a wireframe is not always necessary, but for more complex projects we always create one. We use the professional tool Axure RP, which allows us to share the preview online and refine it together. You can click through the preview to explore the full structure of the future website or web application and add comments directly.
Sample wireframe of the CRM system development
4
Graphic layout creation
As soon as we finalize the basic sketch or wireframe together, we will produce a detailed visual design view i.e. layout for your project based on it. We do not download any templates, we create everything by ourselves with regard to the project goals and your visual corporate identity. If you are interested, we are able to design everything from a logo, through company colors or the creation of a graphic manual. Of course, we can also work with materials from your graphic designer.
For the design of the website, we will then create a simple web page with an image, where you can look at the layout in detail and tell us whether everything is according to your ideas, or whether you want to use other colors, fonts, images, etc.
Once the layout is approved, we begin programming the project itself. This phase is usually the longest and depends on the complexity of the solution. The goal is to build the website or application exactly as agreed in the layout and wireframe.
If major modifications are requested once the live version is already under development, they can result in significant costs, as fundamental changes at this stage are highly complex. That is why thorough preparation in the earlier phases is so important—during those stages, it is much easier and more cost-effective to incorporate your requirements and adjustments.
6
Online marketing
Launching a website is not the end of the project lifecycle—it’s only the beginning. Even the best-designed website is wasted if no one can find it and potential customers never visit. That’s why it’s essential to choose a suitable marketing strategy, maintain the website, and promote it continuously.
Our goal is always to achieve the best possible visibility, whether through paid or organic promotion, depending on your specific situation. We are completely independent — no one pays us commissions — so our recommendations are based solely on what will deliver the most effective results.
